Monday, January 18, 2010

Side Sleeping is More Comfort


In this crazy lifestyle of ours, sleep is the only rejuvenating factor to look forward to. But slumber hasn’t been easy for 50 per cent of the adult population that sleeps on their sides. That is precisely why AbsolutelyNew has devised the Side Solution Pillow.

The pillow has a unique shape designed so that the entire neck is cradled along with the head and the shoulders. This reduces stiffness and allows good blood circulation in the arms and even prevents snoring and sleep apnea.

Doctor-turned-inventor Paul Mettler created this polyfoam pillow. Mettler works as a physical therapist specialising in treatment of headaches and painful conditions affecting jaw and facial muscles.

Actually, it ws during one of his consultation that Mettler realised that the ailments of some patients, who slept on one side, was the cause of an incorrect sleeping posture owing to the traditional pillow. Their lower shoulder was hunched into their ear.

And so the Absolutely New Side Solution Pillow was born. It is currently available in two models, the Standard with polyfiber fill with a thread count of 260 where as the Deluxe version is a dual sided model with 75 per cent polyfiber fill and 25 percent memory foam. The former is available for USD $49.99 while the latter comes for $79.99 boasting a thread count of 300 with a bacteria inhibitor. Both types are machine washable.

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